TEST NPDP BOOK EXAM PASS CERTIFY | NEW NPDP STUDY GUIDE

Test NPDP Book Exam Pass Certify | New NPDP Study Guide

Test NPDP Book Exam Pass Certify | New NPDP Study Guide

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PDMA Product Development Professional (NPDP) Certification Exam Sample Questions (Q49-Q54):

NEW QUESTION # 49
In a test market, a representative piece of the total market is chosen for a dress rehearsal of the product and its marketing plan.

  • A. True
  • B. False

Answer: A

Explanation:
A test market involves selecting a representative piece of the total market to conduct a trial run or "dress rehearsal" of a product and its marketing plan. This approach helps to evaluate the product's performance, gather feedback, and make any necessary adjustments before a full-scale launch. The selected test market should ideally mirror the broader target market in terms of demographics, purchasing behavior, and other relevant characteristics to provide accurate and useful insights.
Thus, the correct answer is A: True.
References:
Kotler, P., & Keller, K. L. (2015). Marketing Management. Pearson.
McDaniel, C., & Gates, R. (2013). Marketing Research. Wiley.


NEW QUESTION # 50
You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

  • A. Color code the feature sets so that they are easily identified by the user
  • B. Run a volumentric study of the most profitable product prototype to forecast sales
  • C. Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
  • D. Add fake sets of features to see if respondents identify the actual product features

Answer: C

Explanation:
Conjoint analysis is a statistical technique used in market research to determine how people value different features of a product. By varying feature sets and price points, companies can understand the perceived value of each feature and optimize the product design and pricing strategy to maximize customer satisfaction and profitability. Reference: Orme, B.K. (2010). Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research. Research Publishers LLC.


NEW QUESTION # 51
A strategy can be dfined as ____.

  • A. The organisation's values statement
  • B. An organisation's new product development plan
  • C. A company's game plan for achievieng its long-term objectives
  • D. A organisation's philosophy

Answer: C

Explanation:
A strategy is defined as a company's game plan for achieving its long-term objectives. It involves setting goals, determining actions to achieve those goals, and mobilizing resources to execute the actions. A strategy outlines how a company will compete in its market, manage its resources, and navigate challenges to reach its desired future state. It is a comprehensive plan that integrates the company's vision, mission, and competitive actions. This definition aligns with strategic management theories and frameworks, which emphasize strategy as a roadmap for long-term success (Porter, 1980; Mintzberg, 1987).


NEW QUESTION # 52
Which of the following might be included in a non-financial scoring model?
I. Ability to leverage core competencies
II. Strategic Alignment
III. ROI
IV. Technical feasibility

  • A. None
  • B. II, IV
  • C. All
  • D. I, II, IV

Answer: D

Explanation:
Non-financial scoring models are used to assess project viability based on factors beyond financial metrics:
I. Ability to leverage core competencies: Evaluates if the project utilizes the company's strengths and expertise.
II. Strategic Alignment: Assesses how well the project aligns with the company's strategic goals and long-term vision.
IV. Technical feasibility: Considers whether the project is technically possible and can be implemented with available resources and technology.
ROI (III) is a financial metric and would not be included in a non-financial scoring model. References:
Cooper, R. G. (2001). Winning at New Products: Accelerating the Process from Idea to Launch. Basic Books.


NEW QUESTION # 53
The purpose of the Scoping Stage is a quick, preliminary investigation of the project and involves mostly desk (or secondary) research.

  • A. True
  • B. False

Answer: A

Explanation:
The purpose of the Scoping Stage in the new product development process is to conduct a quick, preliminary investigation of the project. This stage involves mostly desk research (secondary research) to gather initial information about the market, competition, technical feasibility, and potential risks. The goal is to assess the viability of the project before committing significant resources to more detailed development activities.
Thus, the correct answer is A: True.
References:
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.
Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education.


NEW QUESTION # 54
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